Marketing Strategy
As a marketing professional with over a decade of experience, I specialize in digital marketing strategy, from designing impactful landing pages to crafting engaging digital ads. My expertise lies in analyzing metrics, testing, and understanding customer journeys, allowing me to effectively segment audiences for personalized and targeted campaigns while adhering to US and EU privacy laws. I focus on building trust and educating both eCommerce customers and non-profit constituents, fostering loyalty through a flywheel approach while utilizing funnels to lower costs.
01
Data Management
As a marketing analyst, I specialize in structuring and evaluating data flow through CRMs to drive actionable outreach via strategic segmentation. With hands-on experience in platforms like HubSpot and Mailchimp, I am passionate about crafting automations and workflows that not only streamline workloads but also engage customers at critical moments in their journey. Let’s transform data into impactful marketing solutions together.
02
Digital Ads
I develop immersive ad campaigns that strategically reduce costs, gather critical data, and drive conversions. Whether the goal is to generate leads or increase purchases, I emphasize tracking and compliance while delivering engaging creative. My approach includes optimized landing pages and tailored customer journeys to enhance user experience. By continuously analyzing touchpoints, I refine and test strategies to meet objectives and improve efficiency.
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03
Email Marketing
I design targeted drip campaigns that take contacts from their first interaction with a lead magnet to conversion. By nurturing relationships through personalization, storytelling and strategic touchpoints. I help build brand loyalty while collecting essential data to better understand audience needs. My approach focuses on creating engaging experiences that resonate with a range of personas.
04
SEO & AISO
SEO is continuously evolving, especially with the introduction of AI, which brings AISO into play. It starts with enabling Google crawlers through keywords, meta descriptions, and alt text, then advances crafting content for featured snippets and accurately applying schemas. AISO takes it further by measuring search intent and utilizing Large Language Models. Creating content that addresses common questions and extends beyond a website is essential for effective search optimization in today’s digital landscape.
